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Edwin Arthur's
Edwin Arthur’s is deeply invested in craftsmanship and the Japanese manufacturing legacy, with a strong emphasis on collaborative relationships.
(still in process)
Market Research
I researched various brands and stores across the US that specialize in Japanese brands or production, analyzing how they effectively communicate with customers through their websites and social media.
I analyzed Edwin Arthur's current social media presence and provided suggestions for improvement, drawing insights from the social media strategies of other brands.
Graphics
These graphics were designed for their upcoming collection and will be used as printed elements.
Document Design
This is the brand guideline developed for Edwin Arthur's wholesale clients.
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