CULTURE CULTURE MAGAZINE, created by Yusuke Okada and I.E.A. Wade, began as a playful idea during late-night walks in Tokyo, where everyday objects felt oddly “cult-like.” Through wordplay and imagination, “cult” became “culture,” reflecting their Japanese-American heritage and love for dualities. What started as a joke turned into a tangible magazine—a celebration of creativity, cultural intersections, and seeing the world through a fresh, playful lens.

I was in charge of creating the overall layout and design of the magazine.

Duration: 2 months